Clouds Melting Back to Earth
Imagine the caress of morning mist, the
weightless embrace of a drifting cloud.
CloudWeave transforms this ethereal
touch into your daily ritual. Meticulously
woven premium wood-based fibers—
sustainably sourced and PEFC-
certified—each CloudWeave sheet
cradles your skin with 30% more
softness than cotton, yet stands resilient
against cleansing’s toughest demands.
It’s the smarter way to cleanse, tone, and
pamper your skin and the Planet.
Clouds Melting Back to Earth
Imagine the caress of morning mist, the
weightless embrace of a drifting cloud.
CloudWeave transforms this ethereal
touch into your daily ritual. Meticulously
woven premium wood-based fibers—
sustainably sourced and PEFC-
certified—each CloudWeave sheet
cradles your skin with 30% more
softness than cotton, yet stands resilient
against cleansing’s toughest demands.
It’s the smarter way to cleanse, tone, and
pamper your skin and the Planet.
Clouds Melting Back to Earth
Imagine the caress of morning mist, the
weightless embrace of a drifting cloud.
CloudWeave transforms this ethereal
touch into your daily ritual. Meticulously
woven premium wood-based fibers—
sustainably sourced and PEFC-
certified—each CloudWeave sheet
cradles your skin with 30% more
softness than cotton, yet stands resilient
against cleansing’s toughest demands.
It’s the smarter way to cleanse, tone, and
pamper your skin and the Planet.
Clouds Melting Back to Earth
Imagine the caress of morning mist, the
weightless embrace of a drifting cloud.
CloudWeave transforms this ethereal
touch into your daily ritual. Meticulously
woven premium wood-based fibers—
sustainably sourced and PEFC-
certified—each CloudWeave sheet
cradles your skin with 30% more
softness than cotton, yet stands resilient
against cleansing’s toughest demands.
It’s the smarter way to cleanse, tone, and
pamper your skin and the Planet.
Clouds Melting Back to Earth
Imagine the caress of morning mist, the
weightless embrace of a drifting cloud.
CloudWeave transforms this ethereal
touch into your daily ritual. Meticulously
woven premium wood-based fibers—
sustainably sourced and PEFC-
certified—each CloudWeave sheet
cradles your skin with 30% more
softness than cotton, yet stands resilient
against cleansing’s toughest demands.
It’s the smarter way to cleanse, tone, and
pamper your skin and the Planet.
Clouds Melting Back to Earth
Imagine the caress of morning mist, the
weightless embrace of a drifting cloud.
CloudWeave transforms this ethereal
touch into your daily ritual. Meticulously
woven premium wood-based fibers—
sustainably sourced and PEFC-
certified—each CloudWeave sheet
cradles your skin with 30% more
softness than cotton, yet stands resilient
against cleansing’s toughest demands.
It’s the smarter way to cleanse, tone, and
pamper your skin and the Planet.
CloudWeave Face Towel by puriopia
Not a disposable item, but a daily ritual for your skin.
CloudWeave Face Towel by puriopia
Not a disposable item, but a daily ritual for your skin.
CloudWeave Face Towel by puriopia
Not a disposable item, but a daily ritual for your skin.
Lock In Your 20% Off Pre-Launch Offer & Unwrap By Christmas.
Thank You For Joining Us First.
CloudWeave™ Facial Towels
Cloud-soft
A whisper against sensitive skin, leaving zero irritation.
Dermatologist-Approved
Hypoallergenic, vegan, and free from any chemicals.
Forest-to-Face Traceability
Every fiber honors PEFC’s strict sustainability standards, dissolving harmlessly into the soil like morning dew.
The Fiber That Changed the Game
Why CloudWeave™ Beats Conventional Towels—And Every Other Cotton, Bamboo & Plant-Based Alternative?
Better Than Cotton
LONGER & FINER Fiber
As long as 40-50mm
As fine as 6-10μm
Fiber Length
CloudWeave™
40-50mm (LONG & SILKY)
Cotton
25-30mm (SHORT & CHOPPED)
Reduces fiber-induced
prickliness by 60%
Fiber Fineness
CloudWeave™
6-10μm (Mulberry silk thread)
Cotton
12-18μm (Baby hair strands)
200% Smoother than Cotton
Roughness causes premature aging & irritation.
Softness
CloudWeave™
3× Softer than cotton
Regular Cotton Towels
"Plant-Based" Cloths (Bamboo/etc.)
Make-up Wipes
Roughness causes premature aging & irritation.
CloudWeave™
Plant-Based
Make-up Wipes
Microfiber
Softness
3× Softer than cotton
Softness
CloudWeave™
OEKO-TEX® Class 1
(safe for infants)
Regular Cotton Towels
"Plant-Based" Cloths (Bamboo/etc.)
Make-up Wipes
If your serum bottle lists 0 allergens, why shouldn't your towel? Rough towels undo 30% of your serum's work.
If your serum bottle lists 0 allergens, why shouldn't your towel? Rough towels undo 30% of your serum's work.
CloudWeave™
Regular Cotton Towels
"Plant-Based" Cloths (Bamboo/etc.)
Make-up Wipes
Skin-Friendly
OEKO-TEX® Class 1 (safe for infants)
Low-absorption fabrics require repetitive wiping → Increases friction
→ Compromises skin barrier (especially for sensitive types)
Softness
CloudWeave™
1.1-second thirst-quench
Regular Cotton Towels
"Plant-Based" Cloths (Bamboo/etc.)
Make-up Wipes
Low-absorption fabrics require repetitive wiping → Increases friction
→ Compromises skin barrier (especially for sensitive types)
CloudWeave™
Regular Cotton Towels
"Plant-Based" Cloths (Bamboo/etc.)
Make-up Wipes
Skin-Friendly
1.1-second thirst-quench
Absorption
CloudWeave™
No Pesticides Needed
- PEFC-Certified forests with soil/water protection
ㅤ
Zero Synthetic "Frankenfibers"
- Pure wood pulp only (no bamboo’s hidden polyester binders)
- OEKO-TEX® Class 1 certified (safe for baby skin)
Acne doesn’t start with bad genes. It starts with bad & dirty textiles.
Acne doesn’t start with bad genes. It starts with bad & dirty textiles.
CloudWeave™
Hygiene
No Pesticides Needed
- PEFC-Certified forests with soil/water protection
ㅤ
Zero Synthetic "Frankenfibers"
- Pure wood pulp only (no bamboo’s hidden polyester binders)
- OEKO-TEX® Class 1 certified (safe for baby skin)
Guilt-freeindulgence
Water Footprint
(Annual usage per person)
CloudWeave™
270L
(production)
Regular Cotton Towels
9000L
(washing)
"Plant-Based" Cloths (Bamboo/etc.)
Make-up Wipes
Sustainability isn't a 'why'. It's a 'why not'.
Sustainability isn't a 'why'. It's a 'why not'.
CloudWeave™
Plant-Based
Make-up Wipes
Microfiber
Guilt-free indulgence
Water Footprint
(Annual usage per person)
270L
(production)
9,00L
(washing)
Elevate Your Daily Ritual with PUROPIA
We create natural products for the spaces where honesty lives — the bathroom, the quiet sanctuary where we cleanse, unwind, and shed the masks of the day. Here, in the simple act of washing, we return to what is essential. Stripped of age, gender, or color, we are simply human — equal, bare, and real. Our materials reflect this belief. Every element is derived from nature, biodegradable, and designed to return gently to the earth. Nothing unnecessary, nothing artificial. We invite you to live as you are — natural, unfiltered, and true to yourself.
As we grow, our collection will extend beyond facial towels — to hand washes, body cleansers, lotions, and other essentials made for the rituals of bathing and self-care.
Yet our purpose remains the same: to celebrate authenticity in its simplest form. With time, we hope to turn our lens toward ordinary people around the world — individuals who live boldly as themselves, in quiet, unseen corners of life.
Through their stories, we wish to reveal the beauty of being unapologetically human —free, sincere, and true to one’s own nature.
Every material we use honors the idea of return.
Our formulations and packaging are designed to leave no trace — made from biodegradable, compostable, and naturally derived ingredients that flow back into the earth’s cycle. We believe true beauty does not cost the planet, and true care extends beyond the skin.